Whiteness with less effort, and environmental laundry sustainability. Tide gets it!

In 2015, Procter & Gamble committed to its consumers and the environment and removed phosphates to develop environmentally friendly laundry detergents. Our goal is to provide Tide laundry detergent consumers with a brighter clean for their white and colour clothes with less effort and without the negative impact of chemicals on the environment by developing an eco friendly laundry detergent.

In 2015, Procter & Gamble committed to its consumers and the environment and removed phosphates to develop environmentally friendly laundry detergents. Our goal is to provide Tide laundry detergent consumers with a brighter clean for their white and colour clothes with less effort and without the negative impact of chemicals on the environment by developing an eco friendly laundry detergent.

Gianni Ciserani, Group President of Global Fabric and Home Care said about the development of a sustainable laundry detergent: “Our strong commitment to innovation, research and development has allowed us to improve the performance of our laundry products, while also eliminating phosphates. We believe that action speaks louder than words in the area of laundry sustainability. Through hard work and commitment, we are continuously innovating to make it easier to care for the world on laundry day.”

Tide Sustainabilitiy

Len Sauers, Vice President for Global Sustainability at Procter & Gamble commented: “Our size and reach gave us the unique opportunity to make a difference regarding changing consumer´s behaviour. With this specific effort in our fabric care, we try to improve people´s life quality and for the next generations too.”