Tide History in the Arabian Peninsula

Tide has become a powerful  and recognizable name in the world of detergents thanks to its strong roots. Discover the history of Tide, how and when it began.



Tide has become a powerful  and recognizable name in the world of detergents thanks to its strong roots. Discover the history of Tide, how and when it began.

Introduction

For over 70 years Tide has been changing the way we do laundry and continually helping deliver the cleanest clothes you can get.

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The story began in the 1930s. David “Dick” Byerly was a P&G scientist who was determined to develop the world’s first heavy duty detergent which would allow for a clean better than any other product available. After 7 years of experimenting the project was cancelled but he kept working on it in his spare time. After 14 years he finally created a prototype product that was quickly named Tide. Tide launched in 1946 and was called The Washday Miracle. Since 1949, Tide has been the leading laundry detergent in the US.

Tide History

Tide in the Arabian Peninsula

P&G entered the Arabian Peninsula in 1956, initially importing Tide detergent to Saudi Arabia and the region. Nine years later, the first manufacturing facility was established in Jeddah Saudi Arabia: Jeddah’s Tide Plant. The Jeddah Plant was inaugurated in person by His Majesty King Faisal bin Abdul Aziz Al Saud in 1965. The Jeddah Tide Plant became P&G’s first manufacturing facility in the Middle East, and the first consumer products plant of its kind in the Arabian Peninsula.

“What I saw in this place filed my heart with pleasure and admiration and increased my confidence in the people of our country that with God’s help; they will reach to the forefront in the march for progress and development. I pray to God to give them strength and perseverance and to make success their ally” Late King Faisal

Since then Tide has been the laundry category generic name and biggest laundry brand in the Arabian Peninsula. Tide kept improving its products through the years by bringing the latest technologies in the Fabric Care category to its consumes in the Arabian Peninsula including Tide liquid and Tide Abaya.