Tide in the Arabian Peninsula
P&G entered the Arabian Peninsula in 1956, initially importing Tide detergent to Saudi Arabia and the region. Nine years later, the first manufacturing facility was established in Jeddah Saudi Arabia: Jeddah’s Tide Plant. The Jeddah Plant was inaugurated in person by His Majesty King Faisal bin Abdul Aziz Al Saud in 1965. The Jeddah Tide Plant became P&G’s first manufacturing facility in the Middle East, and the first consumer products plant of its kind in the Arabian Peninsula.
“What I saw in this place filed my heart with pleasure and admiration and increased my confidence in the people of our country that with God’s help; they will reach to the forefront in the march for progress and development. I pray to God to give them strength and perseverance and to make success their ally” Late King Faisal
Since then Tide has been the laundry category generic name and biggest laundry brand in the Arabian Peninsula. Tide kept improving its products through the years by bringing the latest technologies in the Fabric Care category to its consumes in the Arabian Peninsula including Tide liquid and Tide Abaya.